Dear Entrepreneur: It’s Time to Break Up With Money Avoidance
You love your business. You’re great at what you do. Your clients sing your praises.
And yet… when it comes to your money? You’d rather reorganize your pantry, deep-clean the grout, or scroll social media pretending you’re “researching.”
Sound familiar?
Many of us have been led to believe that we’re bad with money or we’re confused or we’ll start looking at our money someday.
But here’s the truth: financial clarity isn’t a personality trait — it’s a habit. And the first step to mastering it has nothing to do with spreadsheets or QuickBooks. It starts in your mindset.
Today, I’ll share three mindset shifts that will help you stop avoiding your finances so you can build the habit of using your numbers to grow your business and your income.
1. From “I’m not a numbers person” → to “I’m the CEO of this business.”
So many of us have this thought. We think we’re not numbers people and so there’s no way we will ever be able to understand what we’re looking at.
We avoid creating a budget or looking at our monthly results because it sometimes feels easier to do this than to figure out what we’re looking at and how we can use our results for improvements in our businesses and personal lives.
But as the CEO of our businesses, finances are a part of it. In my opinion, your financial results are the most important part of your business. I like to think that numbers are the language my business speaks. If I don’t listen, I won’t know if things are going well, or not so well.
You don’t need to be a CPA or a spreadsheet wizard to understand your finances. Financial clarity isn’t about perfection. It’s about awareness. Knowing your numbers gives you power — the power to make informed decisions, invest wisely, and stop wondering “Where the heck did all that money go?”
2. From “I’m not making enough to worry about paying attention to my finances” → to “I make more because I pay attention to my money.”
Here’s the hard truth---avoidance habits don’t magically disappear with more revenue — they often get worse. If you’re not in the habit of looking at your finances it often becomes more overwhelming when you have more going on.
If you’re making $3K months and you’re not tracking where your money’s going, it’ll be even more chaotic at $10K.
Money clarity is what makes growth sustainable. It’s the system that helps you keep more of what you earn, spot leaks early, and stop sabotaging your income with unconscious overspending or undercharging.
Want to grow? Put good habits in place now to make financial review a regular part of your business processes.
3. From “This feels overwhelming” → to “I don’t have to do it all today.”
Maybe you’re avoiding your money because it feels like… a lot. But here’s the deal: you don’t have to do everything overnight. In fact, you shouldn’t.
If you’ve been avoiding your money, your goal right now is just to begin. Start now with spending a small amount of time each week reviewing your finances for a few minutes.
If weekly feels too much right now, schedule one monthly check-in and build up from there. Put one date on your calendar.
You’re building a new habit — and every time you sit down with your numbers, you’re showing yourself that you’re capable, competent, and committed to your business success.
Final Thoughts:
Often, the first hurdle we come up against with our money has to do with our mindset around money.
Identifying thoughts that are getting in the way of us forming good money management habits will help you reframe those thoughts so you can take action and stop dodging the spreadsheet.
So, if you’ve been stuck, overwhelmed, or are tired of avoiding your finances — start here. These three mindset shifts are the foundation for real, sustainable growth.
And when you’re ready to turn those shifts into systems that actually work in your business?
That’s exactly what I help with. You don’t have to do it alone.
Which of these mindset shifts hits home for you right now?
Leave a comment and let me know — your insight might help someone else too.
