I’m Ann, Your Clarity-Focused Financial Guide

After 18 years as a CPA, I’ve learned that success isn’t just about spreadsheets and tax deadlines—it’s about knowing what your numbers are telling you and using that insight to build a business that actually supports your life.

I created Ann Hooper Coaching to help women entrepreneurs like you gain clarity and confidence around your finances—without the overwhelm, shame, or second-guessing.

Understanding your numbers helps you know what to focus on so you can finally grow the business you’ve been working so hard for. Hustling harder isn’t the answer. The answer is strategy—clarity about where you are, where you're going, and what to pay attention to along the way. When you have that, you can grow sustainably—without burning out, second-guessing every decision, or staying stuck in cycles that don’t serve you.

I believe that when you understand your numbers, you unlock the power to make aligned, strategic decisions. Decisions that lead to sustainable growth, stronger profit, and the freedom to run your business on your terms.

What It’s Like to Work With Me

I bring a unique mix of financial expertise, coaching skills, and heart-led strategy to every session. I’m here to:

  • Help you cut through the noise and see what really matters

  • Teach you how to use your financial data as a decision-making tool

  • Create simple, customized strategies you can actually stick with

No boring accountant speak. No intimidation. Just honest conversations, a teaching mindset, and tools that bring clarity instead of chaos.

Why I Focus on Women

Through years of working with small business owners, I’ve seen how differently women experience money—how we approach it, avoid it, internalize it, and grow through it.

And I know this for sure: when a woman gets clear on her numbers, she becomes unstoppable.

That’s why I’ve designed my programs and tools specifically with women in mind—to reflect how we learn, how we lead, and how we define success.

Credentials You Can Count On

  • Certified Public Accountant (CPA)

  • QuickBooks Online ProAdvisor

  • Financial Coach Academy Graduate

Beyond the Numbers

I live near Lake Michigan in Wisconsin with my four-legged assistant, Izzy, who makes sure I take breaks for fetch and fresh air. I’m a mom of two grown sons and a proud grandma. When I’m not coaching, I love walking or biking by the lake, tending to my veggie garden in the summer, or curling up with a good mystery novel.